When an event organizer contacted me to fill in for a last-minute cancellation who was supposed to give a TED-style author talk as part of a weeklong writing festival at a local high school I panicked. There was no way I could pull off a talk like that in less than 10 days. That was the sort of thing that took months to prepare for, possibly a year. I was worried because this would be the largest crowd I’d ever addressed. There would be at least 200 people in attendance but there could be up to 500. Plus I had to be onstage for 35-40 minutes. Since the crowd would be made up of high school students the odds were good that I’d connect with some of my target audience there: teens who love John Green novels. Even though the thought of this speaking opportunity scared me, I knew in my heart that I had to do it. What I did to pull it off and how you can, too:

Watch other TED talks for inspiration. Understand your talk probably won’t leave people with as big of a “wow” feeling due to the time crunch you’re under, however, make a note of which talks capture your attention and why. Try to bring some of that X factor to your own presentation. The talks I gravitated toward included some very personal stories so I knew I had to include some in my own talk.

Make a quick list of all the possible story lines you can tell about yourself as a writer. Keep each story to one sentence/phrase. My ideas were:

-I am old enough to have paper and email rejections

-I started writing women’s fiction but was supposed to be writing YA

-I’ve met a few bestsellers—some randomly, some on purpose

-I quit writing at least 10 times

-I struggle to call myself a writer and share my work

-I know the journey is unpredictable but worth it in the end

I decided to go with a combination of the last two ideas because they were the most upbeat and inspirational. It also had a natural narrative arc.

Once you decide on your idea, figure out how to make it visual. Audiences remember speeches better if there are visuals involved. Studies have shown that people process images 60,000x faster than text. Since this was a personal journey story I decided to include a lot of photos: myself at five years-old since that’s when I started writing; my senior yearbook photo to represent the time I started writing my first novel; images of my college newspaper where I worked as an editor. During my speech I also talked about sources of inspiration and showed pictures of my dog, Cuba. I could see smiles form on attendees’ faces as that slide went up. Images are great in terms of jogging your own memory, too, and reminding you what you need to be speaking about at a given moment.

Do not write a script for your speech. Jot down notes and phrases but don’t try to plan for everything that will be said. The best talks allow for some ad-libbing. Plus if you write a script for yourself you will stumble if you don’t remember to say something exactly as you wrote it. I took an executive speaking course last year for work and saw this happen time and again. Someone tried to remember a script they had written instead of having a more natural conversation with the audience.

Don’t make it a sales pitch. Talks like these should be managed like your social media accounts. Be helpful. Be yourself. Be genuine. Tell the audience what makes your personal story unique. Tell them what obstacles you encountered. If there are logical places to mention your book by all means try to work it in. I mentioned my novel, One Night, when I got to the sources of inspiration section of my talk (One Night is set in Hawaii and I shared some of my favorite Hawaii vacation photos). But don’t make it a blatant “buy my book” pitch.

Practice as much as time allows. Ideally you should run through your talk at least three times if possible. Time yourself to make sure it fits within the time frame you’re given. If you mess up during practice, just keep going. Pretend it’s the actual day of the talk where you won’t be able to have a redo. If possible practice in front of someone, or at the very least, your dog.

Wear something that makes you feel like a million bucks. Whether that is a red dress, a suit, or a leather jacket. Wear something that instills confidence and makes you feel like you’ve earned the right to be up on stage. If you hear a Beyoncé song in your head when you put on an outfit that’s the outfit you should wear.

I was a nervous wreck before my big talk, going so far as to Google “author visits gone wrong,” but in the end it went well. I had a lot of fun doing it. The audience was engaged and students asked thoughtful questions. Afterward, a few students came up to me to commend me on my performance. One girl said, “You know, we’ve had a lot of boring speakers come and talk to us, but you were actually interesting.” Her compliment made my day.

Author’s Note: this post originally appeared as a guest post at Writer Unboxed. To be the first to get new posts, sign up for my email list.