Four questions to ask yourself before scheduling an author event

During the last ten months of promoting my YA novel One Night I’ve learned that not all in-person events are worth my time. As an author it’s tempting to take advantage of every opportunity that’s presented to you, but events are not always worthwhile. Even for bestsellers. Late last year, I went to a book signing that featured two New York Times bestselling authors – one of whom has a movie adaptation of their book coming out — and there were nine people there. Nine. One of whom was my husband who had to be dragged by me. Not all of the people in attendance bought their books either. It was brutal! I’ve encountered similar situations at events I’ve done. Having done several events the four questions I ask myself now before committing are:

What is the expected foot traffic to the venue? My email list isn’t that large, not all my readers are local, and people are busy. What is the usual number of people (casual drop ins) that come to the event? Get an estimate from the event organizer before agreeing to anything.

Are attendees going to be in spending mode? I’ve noticed that at library events patrons are not as willing to cough up money for a book. The library is a wonderful place, but people are not in spending mode when they go there. They are normally there for the free access to books, movies, etc.

Will I be paid? If I’m compensated fairly for my time I usually don’t care about the above two questions.

Is there going to be a lot of upfront effort on my end? For example, will the venue provide a table, chairs, etc. or am I expected to bring that along? Will the event organizers help promote the event, or not?

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Are author events a great way of getting the word out about your books? Of course. But not all are created equal.

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