Five Keys to Successful Author Events

Or, what I learned from my second event as an author 🙂

This past weekend I participated in a Local Author Fair at a nearby library. I learned a lot and wanted to share these tips in the hopes of helping other writers.

  1. Bring a buddy who is good at pimping your book. In my case this was my mother. She talked my novel up to anyone and everyone who walked into the room and touted my book to the other 14 authors in attendance. I don’t know if that led to any sales but at least she helped spread the word.
  2. Make sure your table looks amazing. Some of my fellow authors had great books, but their displays didn’t convey as much. I brought a tablecloth, giant print out of my cover made at Fedex Office, magnets, postcards, an easel to prop my book on. Your table needs to sell your book. author-fair-photo
  3. Network with other writers. I shared a table with the lovely Lina Chern, a crime writer, and basically interviewed her at length about her publishing experience when not selling my book. I also grabbed a business card from another author who said she might know a good critique partner for me.
  4. A more general pitch is better when trying to sell your book. At the start of the fair when someone stopped by the table and asked what my book was about, I gave them a blow-by-blow of the plot. Heartbroken teen boy meets Elvis impersonator and quirky friendship and adventure ensues. After I said this, a lot of people gave me a blank look. When I generalized my description, though, to: “It’s a YA novel but it’s not too angsty and it has a sense of humor and it’s set in Hawaii” I got a WAY better response.
  5. Remember that it’s one sale at a time. It’s easy to get discouraged when a lot of people walk through the room and only a fraction of them actually purchase. The hope is some of the readers who do buy your book like it and tell all their friends about it. And when a teen girl stops by, reads your back cover and says, “This sounds sick!!” the struggle will be worth it.

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Authors, if you have any other tips I’d love to hear them via comments 🙂

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