I’ve been experimenting with Facebook for over a year since my debut YA novel, One Night, was released. I’ve always known that being on Facebook wouldn’t necessarily help me sell books, but I thought that at minimum I could connect with potential readers who might maybe buy my second or third book (or at minimum “like” my posts). I’ve discovered, though, that Facebook is basically a waste of my time as an author. I haven’t posted anything on Facebook for more than two months which is an eon in social media time.
Four reasons I’ve stopped using Facebook:
No one sees my posts. My following is pretty small, but when I look at the actual reach of posts the number of users who see them is minimal, like 25 people (and usually those are my immediate or extended family members). I know you can extend your reach if you boost posts, but I don’t want to spend money on Facebook when I could use those dollars more effectively elsewhere.
I don’t like the medium. There I said it. One of my author friends, Marilyn Brant, is awesome at using Facebook. She shares recipes, videos, and other tidbits from her life with the occasional mention of writing activities and it just works. A lot of her followers engage with her. She comes across as genuinely liking the tool. I have tried to be as charming as she is in her posts but I always feel like I’m reaching a bit.
I prefer other social media channels more. I love Instagram. It’s easy to use and I get so much more engagement on my posts there. Plus, it’s fun. I’m also a fan of Twitter, where I’ve been able to connect with other authors and a few readers and drive traffic to my web site.
It is a time-waster. When I do login to Facebook I find myself endlessly scrolling the feed, looking for what I’m not sure. Overall it has been a time suck or a distraction so I’ve deleted the app from my phone. I am happier now that I’ve done so.
What about you, are you still on Facebook? Talk about your experience in the comments.
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