Best Free Marketing Tools for Independent Authors

Best Tools to Help Market Your Book

Hello, writers! I’m creating this post for myself and all of you to keep track of useful marketing tools I find. I will add to this whenever I find new ones.  Happy writing (and marketing)!

  • Canva. How did I go so long without this? This tool will allow you to create custom images to use in blog posts, on Twitter, and Facebook. A lot of the images and functionalities are available for free. Check out my Facebook header.
  • Mailchimp. This is a great tool to build your email list. It has its quirks-I have a Word document with notes on how to navigate certain sections-but in general, this is a great free tool.
  • Hootsuite. This is great for managing social media posts and scheduling posts ahead of time. I like to go in at the beginning of the week and plan content so I don’t have to worry about it. Awesome for those of us who have day jobs! One note of caution: the application doesn’t like it if posts are too similar and spaced too closely together, so be cognizant of that.
  • WordPress. I know there are some WordPress haters out there and the program irks me sometimes, but I have found this to be an easy enough tool to use to set up and maintain a web site if you have minimal HTML knowledge.
  • Windows Movie Maker. This is a great program for making a book trailer. I myself am still tinkering with it, but I can say that if you have an eye for video and a clear plan it is a very useful tool to help you put a commercial for your book together.
  • Social media. I will just lump all free social platform-building tools into one bullet. Facebook, Twitter, Instagram, Pinterest, Goodreads, Snapchat.

If you like this post sign up for my email list.

Advertisements

One thought on “Best Free Marketing Tools for Independent Authors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s