As I begin to market my YA novel One Night I have been thinking about this idea a lot of late. Mr. Kelly theorizes that for any creative person to be successful – his definition of success is to generate a livable income – they only need 1,000 devoted fans. Not 10,000 or 1 million, but 1,000.
Kelly goes on to define “devoted” as purchasing your work without thinking about it. When I think about the authors I’m fans of, the number of authors whose books I will purchase without question is very small. There are far more authors whose books I’ll purchase if they are on sale or who I will always check out from the library.
I know my novel isn’t for everyone. Some YA readers prefer fantasy or romance; others prefer edgier contemporary stories. But the people who do understand my work have been incredibly supportive and enthusiastic. My task is to find more of those people.
For me, 10,000 fans seems impossible, but finding 1,000: I am up to the challenge.
I’ll let you know how it goes.