Writers- here are some ideas if you’re looking for some marketing inspiration. If you have any other ideas I’d love to hear them! Scroll down below to get a PDF version of this.
- Hire a professional editor
- Hire a proofreader
- Get a professional book cover designed
- Use a book template – see bookdesigntemplates.com
- Set up a web site
- Set up a blog
- Build an email list. Set one up for free using Mailchimp
- Send a monthly newsletter
- Post a free first chapter of your book on your site or on Amazon
- Guest blog on other writers’ sites
- Categorize your book correctly on Amazon–make sure to use all the keyword slots available to you
- Share photos and blog posts about the writing process with your readers.
- Set up a Facebook author page
- Set up a Twitter account
- Set up a Goodreads author page
- Set up Pinterest, Instagram, or YouTube–whatever makes sense for you
- Use Hootsuite to automate social media posts or Facebook prescheduling
- Create a hashtag for your book
- Link Facebook and Twitter to save time
- Set up a Google plus account to optimize SEO
- Post quotes from your book
- Email all your personal contacts
- Email all your coworkers/business contacts
- Email your official subscriber list
- Email your college alumni office
- Email your high school
- Promote to professional organizations – SCBWI, RWA, etc.
- Find five targeted blogs that appeal to your audience
- Contact groups that might have an interest in your book (e.g. if your book involves a racecar driver see if any enthusiasts or industry magazines want to promote your book)
- Send an electronic press kit to pertinent media
- Organize an online book tour
- Get bookmarks or postcards printed
- Get flyers printed
- Get business cards with your web site URL printed on them
- Use Goodreads to solicit reviews
- Pay for reviews from industry publications
- Solicit reviews from critique partners, family, or friends
- Call libraries to set up events
- Call bookstores to arrange signings
- Call schools and see if English classes would like you to come in and speak
- Host a book signing at a non-traditional venue: pizza place, bar, etc.
- Make an appearance at a local book club—via Skype or in person
- Partner with another author or two on events
- Sell books at festivals, craft fairs, or farmer’s markets
- Make a book trailer
- Create memes about your book
- Create book swag – t-shirts, canvas bags, etc.
- Run a giveaway on Goodreads, your site, or social media
- Apply for book awards
- Test a paid book promotion – BookBub, Kindle Nation, Ereader News Today, etc.
Go here to download this post as a handy PDF 50 Book Marketing Ideas
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