Writers- here are some ideas if you’re looking for some marketing inspiration. If you have any other ideas I’d love to hear them! Scroll down below to get a PDF version of this.

Production

1. Hire a professional editor
2. Hire a proofreader
3. Get a professional book cover designed
4. Use a book template – see bookdesigntemplates.com

Online/Web

5. Set up a web site
6. Set up a blog
7. Build an email list. Set one up for free using Mailchimp
8. Send a monthly newsletter
9. Post a free first chapter of your book on your site or on Amazon
10. Guest blog on other writers’ sites
11. Categorize your book correctly on Amazon–make sure to use all the keyword slots available to you
12. Share photos and blog posts about the writing process with your readers.

Social Media

13. Set up a Facebook author page
14. Set up a Twitter account
15. Set up a Goodreads author page
16. Set up Pinterest, Instagram, or YouTube–whatever makes sense for you
17. Use Hootsuite to automate social media posts or Facebook prescheduling
18. Create a hashtag for your book
19. Link Facebook and Twitter to save time
20. Set up a Google plus account to optimize SEO
21. Post quotes from your book

Email/Outreach

22. Email all your personal contacts
23. Email all your coworkers/business contacts
24. Email your official subscriber list
25. Email your college alumni office
26. Email your high school
27. Promote to professional organizations – SCBWI, RWA, etc.
28. Find five targeted blogs that appeal to your audience
29. Contact groups that might have an interest in your book (e.g. if your book involves a racecar driver see if any enthusiasts or industry magazines want to promote your book)
30. Send an electronic press kit to pertinent media
31. Organize an online book tour

Printed Media

32. Get bookmarks or postcards printed
33. Get flyers printed
34. Get business cards with your web site URL printed on them

Reviews

35. Use Goodreads to solicit reviews
36. Pay for reviews from industry publications
37. Solicit reviews from critique partners, family, or friends

Events

38. Call libraries to set up events
39. Call bookstores to arrange signings
40. Call schools and see if English classes would like you to come in and speak
41. Host a book signing at a non-traditional venue: pizza place, bar, etc.
42. Make an appearance at a local book club—via Skype or in person
43. Partner with another author or two on events
44. Sell books at festivals, craft fairs, or farmer’s markets

Etc.

45. Make a book trailer
46. Create memes about your book
47. Create book swag – t-shirts, canvas bags, etc.
48. Run a giveaway on Goodreads, your site, or social media
49. Apply for book awards
50. Test a paid book promotion – BookBub, Kindle Nation, Ereader News Today, etc.

Go here to download this post as a handy PDF 50 Book Marketing Ideas

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